I mean, immediately, if you accept this narrow, reductive, heterosexual male centered definition of sex, which most people do, then you've placed yourself into a dangerous position of which you aren't even aware.īecause this *is* sex for so many people, if you don't care for this kind of sleazy, exploitive, boring stuff (which won't include your own titillation or sexual enjoyment, if you don't fall into the marketed demographic) then you may lead yourself to believe that you don't care for sex. I think it's insulting to call this triad of penis/breasts/vagina (in that order of importance) obsession sex. I'm weary of an endless stream of phallic imagery, with the occasional pair of breasts or vagina thrown in, being considered "sex." Can you imagine if we could see suggestive symbolic stand-ins for men's abs, pecs, bulging thighs, round asses, assholes, balls (sans penis), portrayals of cunnilingus, fingering, or other non penis/breast/vagina related sexual activity? You can follow her on Twitter and Instagram. She is the author of American Hookup, a book about college sexual culture a textbook about gender and a forthcoming introductory text: Terrible Magnificent Sociology.
Lisa Wade, PhD is an Associate Professor at Tulane University. See also our posts on ejaculation imagery, booby products, “boobs” in ads, other subtle and not-so-subtle sexual imagery used in advertising, and using sex to sell the most unlikely things. sent in this Brookstone cover featuring a woman an an, errrr… automatic wine bottle opener: Just underneath the banner you see two nuts, a thick pour and, let’s face it, a chocolate vaginal opening.Ī vintage ad for Bright and Clear lipstick (found here):įinally, Chappell E. That’s Salma Hayak and Campari… or should I say Salma Hayak’s boobs and an ejaculation fantasy. This ejaculating bottle is in an ad for clothing in a magazine aimed at gay men: The foam mimicks the crown printed at the top of the Budweiser bottle (in the upper left hand of the image in red). Notice the profoundly phallic shape of the foaming surf that happens to be pointing directly at the woman’s crotch. This is a picture of an ad at the Burbank airport. …that the shadow of the liquor bottle is pointing directly between her nearly bare breasts. I ask: Notice anything interesting about this image? Even in very large classes it usually takes a long time for anyone to see… I don’t know if “subliminal” is a real thing or just a layperson idea, but when I talk about media in Introduction to Sociology I show some images to show just how carefully advertisers are steeping their material in raw sex.
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